Over the last few years, more companies have jumped into the gun debate, with most pushing anti-gun initiatives. Dick’s Sporting Goods, Levi Strauss and others have decided to take a side in a political issue that typically wouldn’t affect sales; some of these decisions affected sales. The latest to pick a side in the debate is Salesforce, a business application company based in San Francisco.
Salesforce produces business software to help companies manage product sales. This includes managing customer service and fulfilling orders. Companies from around the world, and in all kinds of industries, use this software. However, the average person hasn’t heard of this software company, as it works behind the scenes in most companies; customers never see the results. The software company has quietly become a giant in the business world, employing 40,000 people with a market value of $120 billion, according to the Washington Post. Numerous firearm retailers, basically gun stores, use this business software. However, it seems like this is coming to an end.
Salesforce Message to Gun Retailers
After years of providing a service to gun stores, the company has changed its “Acceptable Use Policy” to basically tell these customers to stop selling AR-15 rifles or stop using its software. In fact, this ban includes any semi-auto rifle that accepts detachable magazines, along with “thumbhole stock, folding or telescoping stock, grenade launcher or flare launcher, flash or sound suppressor, forward pistol grip, pistol grip (in the case of a rifle) or second pistol grip (in the case of a pistol)…” This ban also includes .50 BMG rifles and the ammunition to go with those rifles. The company also doesn’t want those who sell standard-capacity magazines to use its software.
This change will affect stores as contracts expire, as well as new companies that want to use the software. The company actually says this will affect only a few customers, but the National Shooting Sports Foundation has already come out deriding the policy.
“It is a very chilling effect when a company as large as Salesforce puts out a policy like this,” said Mark Oliva NSSF public affairs director. “A policy like this is not surprising from a company based in that part of the country.”