New From Remington: Soliciting Customer Feedback on Firearm Designs

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Jeremy S for TTAG

One of the coolest things I saw at NRAAM 2019 was in the Remington booth where Big Green was asking attendees to “help us design the next generation of Remington firearms.” The company was displaying a bunch of prototype guns, each with its own iPad asking a three-question survey.

First, “should we make this firearm?” Yes or no. Easy.

Jeremy S for TTAG

Then “how does this firearm compare to others like it you’ve seen?” Rate it from “nothing new” to “innovative” on a 1- to 5-star scale.

Jeremy S for TTAG

Finally, “how likely would you be to purchase this firearm, if available?” Your answer can range from “very unlikely” to “very likely.”

So then. What did they have on display? Glad you asked:

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

The pistol seen above is Prototype B.

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

That super-extra-shiny 1911 is Prototype Y. It looked really great in person. Somewhere between chrome and the extremely glossy, hand-polished-with-whale-fat deep bluing.

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Prototype S was a pump-action carbine configured as a scout rifle. That was pretty freakin’ cool.

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Jeremy S for TTAG

Good stuff, Remington. I thought this whole thing was really cool. It does run the risk of cannibalizing from current sales should a customer see something in the prototype area and decide to wait on it rather than purchasing an already-available model, but it may just be great for the long-term.

Each of the prototype tags says “Remington: A New Era” on them. Sounds like a plan.

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